THE TRICK IS HONESTY

In this groundbreaking book, Tevfik Dönmez examines the place of our nation's people in professional life. The product of twelve years of research, this six-part work serves as a unique simulation of business and trade-blending theory and practice for young readers eager to step into the mysterious universe of the business world.

With a candid and practical approach, the author underscores the vital role of diction, phonetics, and oratory in self-actualization; the indispensability of protocol and image management for earning a place in society; and many other invaluable insights that will guide young people in their commercial lives. For the first time in Türkiye, these topics are addressed through real-life field examples, making this book not only a manual of principles but also a mirror of practice.

"With heartfelt congratulations to Tevfik Dönmez, who conveys the subtleties of achieving success in business with sincerity. His book The Trick of Business is Honesty is an indispensable resource for anyone wishing to take firm steps in their

career journey." - Ahmet Güleç / Vice President of TIM & Chairman of the Board, NDesign

"I sincerely congratulate Mr. Tevfik for passing on the experiences that open doors to success in the life cycle to new generations in this beautiful work. I wish him continued success."

- Ali Kibar/Chairman of the Board, Kibar Holding

"I congratulate my dear friend Tevfik Dönmez for gifting this valuable bedside reference to readers, and wish him continued success.'

- Mahmut Asmalı / the 7th President of MUSIAD

"I strongly recommend this book to every young person who wants to start their own business or advance in commercial life. My compliments to the mind and pen of dear Tevfik Dönmez."

- Murat Kolbaşı / Chairman of the Board, Arzum Electrical Appliances

"If one had to summarize this book in a single sentence, it could be described as 'a handbook of principles that makes entrepreneurship possible for everyone! For this reason, I consider it a significant contribution to the Turkish entrepreneurial world. I congratulate Mr. Dönmez for transferring his experience and knowledge to future generations with justice."

- Prof. Dr. Murat Yalçıntaş / General Manager of OYAK and Former Ceo of BMC and President of Istanbul Chamber of Commerce

"I warmly salute our esteemed mentor for presenting this work, crafted from his unique experiences, to both the business community and our youth." - Orhan Aydın / President, ASKON

"Tevfik Dönmez, I sincerely congratulate you for gifting us this work." -Zeki Kıvanç / Board Member, TOBB & Chairman of the Board, Kıvanç Textile